Amplifying Potential. On Stage. On Track.
 
Amplifying the Next Generation of Motorsport Talent
We don't just manage social media. We build the rockstars of the racing paddock.
At Upstaged Racing, our mission is simple: to help riders achieve their ultimate potential on and off the track. We are a dedicated social media management and brand development agency focused exclusively on pushing new and emerging motorcycle racing talent into the spotlight.
The Rockstar Blueprint
We aren't your typical motorsport marketing agency. Upstaged Racing was born from over 30 years of hard-earned experience nurturing elite talent in the music industry. As the sister company to Upstaged Limited—the powerhouse management and development team behind the highly successful Call Of The Wild Festival—we know exactly what it takes to cut through the noise.
We’ve taken the proven strategies used to develop, launch, and sustain some of the finest talents in British rock music today and fine-tuned them for the motorsport world. We know how to build a fiercely loyal fanbase, attract major sponsors, and turn raw talent into a recognized brand.
Our Track Record
We launched Upstaged Racing in 2025 with a clear vision, and we hit the ground running.
Our journey began right in the thick of it with our sponsorship of Greg Marshall riding for the prestigious ROKiT Rookies and the Affinity Sports Academy
Thanks to the incredible support of Grassroots To Grand Prix that relentless drive and proven strategy has propelled us to where we are today. We are proud to be the official media partner for :
The British Mini Bike Series in association with PHR Performance by Peter Hickman Racing and OHVALE UK
...while continuing our vital, ongoing work developing riders within the ROKiT Rookies program we are proud to sponsor Jack Tynan in the
Why Ride With Us?
In today's racing landscape, what you do off the track is just as important as your lap times. Sponsors aren't just looking for fast riders; they are looking for engaging personalities, professional representation, and a powerful digital footprint. We provide the strategy, the high-quality media, and the megaphone so our riders can focus on what they do best: winning races.
Ready to take the spotlight? Let's build your legacy.
Follow the link below to view our images from this season at British Mini Bikes
Talk to us about developing your true potential in a media centred world
ALL our relationships are built upon trust and common values
With an Upstaged Racing Rider Press and Sponsor Kit or fully managed and targeted Social Media content you can truly stand out from the crowd
 
 
 
Please give us a like and follow on our social media channels and keep up to date with us